MOVE / Sport edition concept
Wear the facts. Change the game.
Participation deserves a better conversation. Clothing can open that conversation; it cannot treat period symptoms.
44% — sporting participation, not dropout.
Wellbeing of Women / Censuswide surveyed 3,001 UK girls aged 12–18 in December 2023; 2,620 had started periods. Among those who had started periods, 44% reported symptoms had stopped them taking part in sport. This does not mean 44% of all women quit sport.
A shorter message. A fuller source.
The proposed garment carries a restrained 44% and “Wear the Facts. Change the Game.” Full research context belongs in the product details and source-linked swing tag. Final print artwork and stock remain unverified.